Privacy Policy

Last Updated: August 08, 2022

This privacy policy (“Privacy Policy”) governs how we, Granulate Cloud Solutions Inc. (together, “Granulate” “we”, “our” or “us”) use, collect and store Personal Data we collect or receive from or about you (“User”, “you”) such as in the following use cases:

  • When you browse or visit our website, https://www.granulatedev.wpengine.com/ (“Website”)
  • When you make use of, or interact with, our Website
    1. When you request a demo
    2. When you subscribe to the email list / newsletters / blog
    3. When you contact us (e.g. customer support, help, submit a request)
  • When you make use of our platform (“Platform”)
    1. When you create an account and when you log in to our Platform
  • When you make use of our continuous profiler product
    1. When you create an account and when you log in to our profiler
    2. When you make use of the profiler
  • When you attend a marketing event and provide Personal Data
  • When you exchange business cards with us
  • When we acquire your Personal Data from third-party sources (such as lead-generation companies)
  • When we use the Personal Data of our service providers
  • When we use the Personal Data of our customers
  • When you interact with us on our social media profiles (e.g., Facebook, LinkedIn)

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to Personal Data. “Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant for GDPR-protected individuals.

Important note:
Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

Table of contents:

  1. What information we collect, why we collect it, and how it is used
  2. How we protect and store your personal data
  3. How we share your personal data
  4. Additional information regarding transfers of personal data
  5. Your rights
  6. Use by children
  7. How can I delete my account?
  8. Links to and interaction with third party product
  9. Log files
  10. Analytic tools
  11. California privacy rights
  12. Our California do not track notice
  13. Deletion of content from California residents
  14. Contact us

This Privacy Policy can be updated from time to time and therefore we ask you to check back periodically for the latest version of the Privacy Policy, as indicated below. If there will be any significant changes made to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

1. what information we collect, why we collect it, and how it is used

Data we collect Why is the data collected and for what purposes? Legal basis (GDPR only) Third parties with whom we share your data Consequences of not providing the data
When you browse or visit our Website
Cookies, analytic tools and log files For more information, please read our cookies policy:
https://granulatedev.wpengine.com/cookies-policy/
To provide better service To provide advertisement Consent Legitimate interest (e.g. essential cookies) 3rd party platforms such as for the following purposes: Hubspot to automate communications and provide
analytics Monday.com for sales and marketing Other third party contractors for the purpose of digital
online marketing campaigns and developers
Cannot provide better service Cannot provide relevant marketing materials
When you make use of, or interact with, our Website
When you request a demo
· Full name
· Email address
· Company name
· Phone number
· Organization name
· Any other Personal Data you decide to provide/supply us with
· To contact you and explain our product· To customize your experience Processing is necessary for the performance of a contract to which the data subject is party or in order
to take steps at the request of the data subject prior to entering into a contract.
Legitimate interest (e.g. to provide a demo).
3rd party platforms such as for the following purposes:
· Hubspot to automate communications and provide analytics
· Monday.com for sales and marketing
· Other third party contractors for the purpose of digital online marketing campaigns and developers
Cannot provide a demo
Cannot customize your experience
· Full name
· Email address
· To send marketing communications. Consent 3rd party platforms such as
for the following purposes:
· Hubspot to automate communications
Cannot send marketing communications
When you make use of the Platform
Cookies, analytic tools and log files · To provide better service
· To administer, and analyze use of the Platform; increase our Platform’s functionality and user-friendliness
Legitimate interest 3rd party platforms such as for the following purposes:
· Product analytic tools-
Mixpanel- Used to collect aggregated statistics
Hotjar- used to map user behivaior
Google analytics- Used to measure marketing conversion
Cannot provide better service
When you create an account and when you log in to our Platform
· Full name
· Password
· Email address
· Phone number
· Job position
· Usage patterns
· Any other Personal Data you decide to provide/supply us with
· To allow you to create an account, log in and make use of the services and the Platform
· To send you notifications related to the services
· To customize your experience
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g., to allow you create an account and log in) 3rd party platforms such as
for the following purposes:
· Auth0 – Used for authentication
Cannot allow you to create an account, log in and make use of our services and the Platform
Cannot send you notifications related to the services
Cannot customize your experience
· Full name
· Email address
· To send marketing communications. Consent 3rd party platforms such as
for the following purposes:
· Hubspot to automate communications and provide analytics
· Monday.com for sales and marketing communications
Cannot send marketing communications
When you make use of Granulate’s continuous profiler
Cookies, analytic tools and log files · To provide better service
· To administer, and analyze use of the Platform; increase our Platform’s functionality and user-friendliness
Legitimate interest 3rd party platforms such as for the following purposes: Cannot provide better service
Cannot administer, and analyze use of the Platform; increase our Platform’s functionality and user-friendliness
When you create an account and when you log into Granulate’s continuous profiler
· Full name
· Email address
· Password
· When you log-in with Google or GitHub
· Phone number
· Job position
· Usage patterns
· Any other Personal Data you decide to provide/supply us with
· To allow you to create an account, log in and make use of the services and the profiler
· To send you notifications related to the services
· To customize your experience
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g., to allow you create an account and log in) 3rd party platforms such as
for the following purposes:
· Auth0 for user authentication and sign in
Cannot allow you to create an account, log in and make use of our services and the Platform
Cannot send you notifications related to the services
Cannot customize your experience
· Full name
· Email address
· To send marketing communications. Consent 3rd party platforms such as
for the following purposes:
· Hubspot to automate communications and provide analytics
· Monday.com for sales and marketing communications
Cannot send marketing communications
When you make use of Granulate’s continuous profiler
· Log-in / user details
· Cloud info: region, zone, instance type, life cycle, CPU count, Agent version, Memory capacity, Memory usage, CPU utilization, to the extent that it contains Personal Data
· Usage patterns
· Any other Personal Data you decide to provide/supply us with
· To allow you to create an account, log in and make use of the services and the Platform
· To estimate value of implementing rea-time continuous solution
· To provide insights and analytics on your services
· To customize your experience
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g., to allow you create an account and log in) 3rd party platforms such as
for the following purposes:
· Auth0 for user authentication and sign in
Cannot allow you to create an account, log in and make use of our services and the Platform
Cannot estimate value of implementing rea-time continuous solution
Cannot provide insights and analytics on your services
Cannot customize your experience
When you attend a marketing event and provide Personal Data and/or you exchange business cards with us
· Full name
· Email address
· Company name
· Job position
· Phone numbers
· Any other Personal Data you decide to provide/supply us with
· To establish a business connection
· To send marketing communications
Depending on the context, consent or legitimate interest (e.g. send you more information about Granulate in a B2B situation) 3rd party platforms such as for the following purposes:
· Hubspot to automate communications and provide analytics
· Other third party contractors for the purpose of digital online marketing campaigns
Cannot establish a business connection
Cannot send marketing communications
When we acquire your Personal Data from third-party sources (such as lead-generation companies)
· Full name
· Email address
· Company name
· Job position
· Phone numbers
· Any other Personal Data you decide to provide/supply us with
· To establish a business connection
· To send newsletters or other marketing communications
Depending on the context, legitimate interest (B2B marketing), pre-contractual discussions or consent 3rd party platforms such as for the following purposes:
· Hubspot CRM as our tool for customer and lead management
· Other third party contractors for the purpose of digital online marketing campaigns
Cannot establish a business connection
Cannot send marketing communications
When we use the Personal Data of our service providers and suppliers
· Full name
· Email address
· Company name
· Job position
· Phone numbers
· Any other Personal Data you decide to provide/supply us with
· To contact our service providers
· To perform the applicable agreement
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legitimate interest (e.g. perform the contract, send contract-related communications)
3rd party platforms such as for the following purposes:
· Hubspot to automate communications and provide analytics
Cannot communicate with you
Cannot perform the applicable agreement
When we use the Personal Data of our customers
· Full name
· Email address
· Company name
· Job position
· Phone numbers
· Any other Personal Data you decide to provide/supply us with
· To contact our service providers
· To perform the applicable agreement
Processing is necessary for the performance of a contract to which our customer is a party.
Compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.).
Legitimate interest (e.g. send you contract-related communications)
3rd party platforms such as for the following purposes:
· AWS which provides storage and compute for our Back Office
· Hubspot CRM as our tool for customer and lead management
· Monday.com for sales and marketing communications
Cannot provide the services and/or our products
Cannot perform the agreement
Cannot communicate with you
Cannot provide the services and/or our products
Cannot perform the agreement
Cannot communicate with you
· Full name
· Company name
· Job position
· Social media handle
· Any other Personal Data you decide to provide/supply us with
· To reply and/or respond to your request or question
· To establish a first business connection/discussion
Depending on the context, legitimate interest (B2B communications), pre-contractual discussions or consent 3rd party platforms such as for the following purposes:
· Hubspot CRM as our tool for customer and lead management
· Other third party contractors for the purpose of digital online marketing campaigns
Cannot reply or respond to your request
Cannot establish a business connection

Finally, please note that some of the abovementioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the services and for research purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).

2. How we protect and store your information

  • Security. We have implemented appropriate technical, organizational and security measures designed to reduce the risk of accidental destruction or loss, or the unauthorized disclosure or access to such information appropriate to the nature of the information concerned. However, please note that we cannot guarantee that the information will not be exposed as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
  • Retention of your Personal Data. Your Personal Data will be stored until we delete the record and we proactively delete it or you send a valid deletion request, please note that in some circumstances we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings. We have an internal data retention policy to ensure that we do not retain your Personal Data perpetually. Regarding retention of cookies, you can read more in our cookie policy https://granulatedev.wpengine.com/cookies-policy/.

3. How we share your personal data

In addition to the recipients described in Section 1, we may share your information as follows:

  • With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies.
    To the extent necessary, with regulators, to comply with all applicable laws, regulations and rules, and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
  • If, in the future, we sell or transfer some or all of our business or assets to a third party, we will (to the minimum extent required) disclose information to a potential or actual third party purchaser of our business or assets. In the event that we are acquired by or merged with a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer or assign Personal Data in connection with the foregoing events.
  • In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal data in connection with the foregoing events;
  • Where you have provided your consent to us sharing the Personal Data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality)
  • Where we receive requests for information from law enforcement or regulators, we carefully validate these requests before any Personal Data is disclosed.

If you want to receive the list of recipients of your Personal Data, please make your request by contacting us to privacy@granulate.io.

4 . Additional information regarding transfers of personal data

Storage: AWS US-Virginia, subject to AWS´s privacy shield
External transfers: Where we transfer your Personal Data outside of EU/EEA, for example to third parties who help provide our products and services, we will obtain contractual commitments from them to protect your Personal Data. When Granulate engages in such transfers of personal information, it relies on i) Adequacy Decisions as adopted by European Commission on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR) (for example, when we access from Israel), or ii) Standard Contractual Clauses issued by the European Commission. Granulate also continually monitors the circumstances surrounding such transfers in order to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the one guaranteed by the GDPR.

5. Your rights

The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):

  • You have a right to access information held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
  • You have the right to request that we rectify any Personal Data we hold that it is inaccurate or misleading;
  • You have the right to request the erasure of the Personal Data that relates to you. Please note that there may be circumstances in which we are required to retain your data, for example for the establishment, exercise or defense of legal claims;
  • The right to object, to or to request restriction, of the processing. However, there may be circumstances in which we are legally entitled to refuse your request;
  • The right to data portability. This means that you may have the right to receive your Personal Data in a structured, commonly used and machine-readable format, and that you have the right to transmit that data to another controller;
  • You have the right to object to profiling;
  • You have a right to lodge a complaint with your local data protection supervisory authority (i.e., your place of habitual residence, place or work or place of alleged infringement) at any time. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority;
  • The right to withdraw your consent. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular if the processing is required to meet our legal and regulatory obligations.
  • You also have a right to request details of the basis on which your Personal Data is transferred outside the European Economic Area, but you acknowledge that data transfer agreements may need to be partially redacted for reasons of commercial confidentiality.

You can exercise your rights by contacting us at privacy@granulate.io. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm your identity and for security purposes, before disclosing the Personal Data requested to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.
In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

6. Use by children

We do not offer our products or services for use by children and, therefore, we do not knowingly collect personal data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any personal data to us without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide personal data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@granulate.io

7. How can I delete my account?

Should you ever decide to delete your Account, you may do so by emailing support@granulate.io. If you terminate your Account, any association between your Account and information we store will no longer be accessible through your Account. However, given the nature of sharing on the Services, any public activity on your Account prior to deletion will remain stored on our servers and will remain accessible to the public.

8. Links to and interaction with third party products

We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services may collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

9. Log files

We make use of log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.

10. Analytic tools

  • Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at http://www.google.com/analytics/terms/us.html/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
  • Hotjar. The Website uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy at https://www.hotjar.com/legal/policies/privacy. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our Website and Hotjar’s use of tracking cookies on other websites on this link https://www.hotjar.com/legal/compliance/opt-out.
  • Facebook Pixels and SDKs. We use Facebook pixels or SDKs, which are tools that provide help to website owners and publishers, developers, advertisers, business partners (and their customers) and others integrate, use and exchange information with Facebook, as such the collection and use of information for ad targeting. Please note that third parties, including Facebook, use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook’s ability to use and share information is governed by the Facebook Tools Terms, available at: https://www.facebook.com/legal/technology_terms/. You can prevent your data from being used by Facebook Pixels and SDKs by exercising your choice through these mechanisms: http://www.aboutads.info/ choices or http://www.youronlinechoices.eu/.
  • You may stop or restrict the placement of technologies on your device or remove them by adjusting your preferences as your browser or device permits. The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy, at networkadvertising.org/managing/opt_out.asp, http://www.youronlinechoices.eu/, https://youradchoices.ca/choices/, and www.aboutads.info/choices/. To separately make choices for mobile apps on a mobile device, you can download DAA’s AppChoices application from your device’s app store. Alternatively, for some devices you may use your device’s platform controls in your settings to exercise choice.
  • We reserve the right to use additional analytic tools.

11. California privacy rights

California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@granulate.io. Please note that we are only required to respond to one request per customer each year, unless otherwise required by law.

12. Our California do not track notice

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers, but we may allow third parties, such as companies that provide us with analytics tools, to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Services.

13. Deletion of content from California residents

If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or Personal Data you have publicly posted. To remove, please send an email to privacy@granulate.io. Please be aware that after removal you will not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or Personal Data you have posted and that there may be circumstances in which the law does not require us to enable removal of content.

14. Deletion of content from California residents

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at privacy@granulate.io.